In order to establish a core focus group and identify that requirements for users likely to access a mobile phone contract site online a questionnaire was created and distributed to an number of different type of people within England.
28 People responded and provided the following responses.
Tariff / Phone Usage
Mobile Phone Contract Questions
Choice of Phone
The look and feel of the phone are as important as how much I pay. The payment should I choose to end the contract early is also an important element.
I would never get a more expensive contract for a better phone, but pay a higher price for the phone once when purchasing it.
As a result of the information provided, the following personas were created. Click on the image below to find out more on each persona.