Personas

In order to establish a core focus group and identify that requirements for users likely to access a mobile phone contract site online a questionnaire was created and distributed to an number of different type of people within England.

28 People responded and provided the following responses.

General Information

 

 

Tariff / Phone Usage

 

Mobile Phone Contract Questions

 

Choice of Phone

Additional Questions

 

 

 

Key Quotes

The look and feel of the phone are as important as how much I pay. The payment should I choose to end the contract early is also an important element.

 

I would never get a more expensive contract for a better phone, but pay a higher price for the phone once when purchasing it.

As a result of the information provided, the following personas were created. Click on the image below to find out more on each persona.

Jonathan Daniels - Graphic Designer Persona
Jonathan Daniels – Graphic Designer Persona
Martin Andrews - IT Consultant Persona
Martin Andrews – IT Consultant Persona
Jen Ecceleston - Student Persona
Jen Ecceleston – Student Persona
Ellen Martings - Marketing Manager Persona
Ellen Martings – Marketing Manager Persona